SMART | SMART EQ BOX

The new smart EQs are the electric cars for those bold enough to be the first to explore electric mobility. Our objective was to promote this in a relevant way, so instead of focusing on the cars, we focused on this bold attitude.

We selected four artists who are innovative in their field and connected them with those bold enough to be first.

Agency: Publicis Emil
Production House: The Flying Man
CD: Nuno Salvaterra & António Silva
Role: Concept & Copywriter