GUINNESS | THE PADRINHO PATRICK
St. Patrick’s Day is a very important date for Guinness and the Irish, but for the Portuguese, not so much. So we took a step back and created The Padrinho Patrick who taught Portugal how to have fun in this celebration. The first ever local film campaign for the brand.
Agency: Leo Burnett Lisboa
Production House: ZOF
CD: Nuno Salvaterra, Steve Colmar & Lucas Yu
Role: Concept & Copywriter
Christmas Special
