PURE PIRAÑA | WHO LET PIRAÑAS OUT?
Last year, The HEINEKEN Company launched its brand new hard seltzer. A new drink that defies the status quo and the public spoke: it takes some getting used to, but when it does, it makes all sense. A campaign for an international brand created and produced in Portugal.
Agency: Leo Burnett Lisboa
Production House: Show Off Mola
CD: Steve Colmar & Lucas Yu
Role: Concept & Copywriter
